Tangerang–Second Chance Foundation (SCF), together with Yayasan Indonesia Setara, and the Indonesian Chamber of Commerce and Industry (Kadin), organized an entrepreneurship training program designed to equip inmates with essential skills and fresh perspectives. This three-day program took place at Tangerang Class IIA Correctional Facility, featuring a series of inspiring sessions that ranged from mindset strengthening to hands-on technical skills in business.

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Day One: Opening and Mindset Reinforcement

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The first day began with the symbolic procession of putting on participant ID cards, marking the official start of the training series. This moment felt particularly meaningful as it was attended by the Chairperson of Second Chance Foundation, Evy Amir Syamsudin; Advisor to Yayasan Indonesia Setara, Mrs. Catharina Latjuba; and the Executive Director of Yayasan Indonesia Setara, Ernawati Usman. Their presence brought positive energy and reaffirmed the collective commitment to support inmates in seizing their second chance. In their remarks, these figures delivered motivational messages on the importance of embracing a renewed spirit, having the courage to dream, and cultivating the determination to build a better future.

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Following the opening, participants engaged in a hypnotherapy session designed to help them relax, focus, and prepare themselves for positive change. Many found immediate benefits from the session, particularly in calming their thoughts and boosting their confidence. The atmosphere became more open and dynamic as participants were encouraged to explore their inner potential and recognize that everyone has the chance to grow.

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After lunch, the training continued with a mindset reinforcement session that highlighted optimism, discipline, and resilience in facing challenges. This session was conducted interactively through discussions and group reflections, enabling participants not only to listen but also to actively share their experiences and personal goals. The first day concluded with a reflection session, providing a safe space for participants to voice their hopes while affirming their commitment to fully engage in the entire program with renewed enthusiasm.

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Day Two: Learning Baking and Calculating Production Costs.

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The second day focused on practical skills that participants could directly apply in real life. The training kitchen at Tangerang Class IIA Correctional Facility came alive with energy as participants learned baking by preparing macaroni schotel. They were guided step by step—from preparing ingredients and mixing dough to baking and presenting the final product. This hands-on activity provided valuable insights into managing food production with cleanliness, orderliness, and consistent taste. For many participants, it was their very first baking experience, which brought a mix of curiosity and excitement to learn.

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Beyond cooking, the session emphasized teamwork and discipline in following instructions. Participants learned that task division, work speed, and precision at every stage of production greatly influence the end result. Their finished dishes were later shared and enjoyed together, creating a sense of pride for having produced a product that was not only edible but also marketable.

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The baking session was followed by a workshop on calculating Cost of Goods Sold (COGS). Participants were introduced to detailed methods for calculating raw material costs, labor, and operational expenses. From these calculations, they learned how to set appropriate selling prices that ensure business sustainability and profitability. The interactive discussion helped participants understand that business success depends not only on product quality but also on the ability to manage finances. This knowledge served as a crucial foundation for planning and running sustainable businesses.

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Day Three: Business Identity and Strategy

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The final day of training focused on managerial aspects and business strategy, preparing participants to take their practical skills into real business ventures. They learned about building a business identity, including creating memorable business names, designing logos that reflect their products, and developing a strong brand image to stand out in the market. This session emphasized that building a business is not only about the product but also about how the product is perceived by consumers.

 

In addition, participants were introduced to the basics of financial record-keeping. Facilitators stressed the importance of maintaining transparent cash flow, recording every income and expense, and separating personal and business finances. These skills are vital to ensure the long-term sustainability of their future businesses.

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Equally important was the introduction to digital marketing, a highly relevant strategy in today’s technological era. Participants learned how to utilize social media, online platforms, and simple promotional techniques to reach wider audiences at minimal cost. Their enthusiasm was evident during discussions on how to creatively market their own products in the digital world.

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The program culminated with participants presenting their individual business plans. Each idea was shared in front of facilitators and peers, showcasing creativity, courage, and a deeper understanding of entrepreneurship. This session was not only a test of presentation skills but also a valuable opportunity to refine their business concepts. The spirited presentations marked an inspiring conclusion to the training, symbolizing a fresh start toward a more independent future.

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Building New Hope

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Through this training—made possible by the collaboration of SCF, Yayasan Indonesia Setara, and Kadin—participants gained not only knowledge but also a holistic learning experience. From mindset development and technical skills to business strategy, the program offered a complete overview of how to start and manage a business effectively.

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The program proved that inmates have tremendous potential when given the opportunity and support. Skills such as food processing, calculating production costs, creating business identities, and marketing through digital platforms are not merely theoretical but practical tools they can apply after reintegration into society. More importantly, the confidence and positive mindset built throughout the training serve as essential assets in facing future challenges.

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It is hoped that participants will use these new skills and insights to create business opportunities, achieve economic independence, and contribute positively to their communities. This program also reaffirms the commitment of SCF and its partners to continuously deliver empowerment initiatives focused on transforming the lives of inmates. With the spirit of second chances, SCF strongly believes that change is always possible and that together, a brighter future can be achieved.